Skaddenite-Turned-Entrepeneur Eats Own Dog Food (in Lingerie!)

Catalina Girald. Valleywag Pic

Ahh, Valleywag.  You find such wonderful stories but you’re too focused on the tech angle for us.  Today’s turn is an interesting piece on Catalina Girald (BC JD ’99, Stanford MBA ’06) and Moxsie, a “boutique marketplace for independent fashion that is revolutionizing the online fashion experience.”  Valleywag focuses on the tough times forcing the entrepeneur to do her own fashion modeling for the Lucy B lingerie in the online catalog.

But here’s what Law Shucks really finds interesting.  In Catalina’s own words:

The idea for Moxsie was conceived one snowy day while driving through the hills of Ithaca, New York while Catalina was still a lawyer at Skadden, Arps, LLP in New York City. With the encouragement of her friend, she decided to pursue it. First, Catalina enrolled in Fashion School at FIT and surreptitiously attend classes with the help of Maggie, her assistant at Skadden. From there she took her little seed to Stanford Business School where it was pulled apart, prodded and twisted by many professors and Catalina’s classmates in S356.

More after the jump (including some of Catalina’s photos, which Law Shucks also has to admit to finding at least as interesting as her story)

Catalina seems to have a knack for publicity.  She provided this pic to Valleywag, presumably to show it’s really her because the pics on the site have the head cropped off.

Pic: Catalina Girald / Valleywag

According to her LinkedIn profile, Catalina spent almost 4 years at Skadden in the M&A group, working on Latina America deals.

A little digging also turned up a Business Week article from March 2006, in which Catalina, then a 2nd-year MBA student at Stanford, expresses her hope that “in the future, women entrepeneurs will pursue their dreams without being intimidated.”

Related posts:

1. Bitter Lawyer Interviews our Favorite Former-Skaddenite
2. BigLaw Vet Turned Stylist
3. BigLaw Refugees/Bloggers Bicker About Diversity
4. Questions for Kalyn Johnson (and Fashion Tips)
5. Virtual Lawyer Searches for, Finds Love at Google

Tagged as: entrepeneurs, M&A, skadden