Perkins Coie Gives Freemium a Try

by lawshucks on March 16, 2012

Perkins Coie is jumping in with its startup clients and giving the freemium model a try. For those who don’t know, it’s basically a fancy word VCs use to describe companies that give away a functional but bare bones product or service in order to generate scale in the hopes that some segment will convert to paying customers for premium features.

In the BigLaw context, you get “startupPerColator” (annoying punctuation in the original – apparently they’re also glomming onto the no initial cap trend (is that even still a trend?) while highlighting the Per[kins]Co[ie] in the portmanteau).

The site offers standard docs, tips of the week, and of course, an exhortation to call a real lawyer to get some help.

The thing we like about it is that entrepreneurs, by their very nature, are, or at least think they are, smart do-it-yourself-ers.  This is a good way to get a nibble from folks trying to save themselves some of their very scarce early capital.

What do you think?

  • Jason Marsh

    looks better than the others out there but it’s all the same old thing

  • Kurty

    Lawyers don’t give anything away for free, so obviously there’s a catch, like you have to sell your soul first.

    • lawshucks

      More like drug dealers – the first taste is always free.

  • Bill Eiler

    not bad

  • Rodney Mesriani

    I agree with Jason Marsh. It might look a bit different, but it is still the same with the rest of its kind.

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